What is Business Blogging?
Business blogging is as essential to marketing a business as the yellowpages. A business blog is a marketing channel that helps businesses increase visibility online, brand awareness, blog subscribers, and support business growth.
Remember when blogs were secluded to LiveJournal and reserved for nerdy niches? Well, those days are long gone as blogging for business has become a staple of every marketing strategy.
Business blogging is as essential to marketing a business as the yellowpages once were and if you haven’t adopted the practice yet, you may be at a serious disadvantage to your competitors.
Fortunately, it’s not too late to get started. In this article, I’ve put together everything you need to know to make up for lost time and start blogging for business right away.
The Truth About Business Blogging
With so much contradictory information (and opinion) being thrown around, it can be difficult to know what to really expect from blogging for business.
Business blogging has evolved quickly and much of the information you find online is simply outdated, even if it was technically true a few years ago.
In 2011, for example, before blogging was fully-accepted as a legitimate marketing tactic for businesses, Daily Blog Tips shared 6 ugly truths about blogging.
At the time, they were all valid points to consider, but as expected with time, many have grown untrue.
These six statements represent common beliefs (and misconceptions) that still exist today. For those of you new to the medium, let’s take a few minutes to set the record straight about each one.
This article is part of the “Content Marketing & Blogging” Hub in the IMPACT Anthology. This hub will help introduce you to the basics of blogging for business and best practices for producing amazing content.